Rebekah Alexander

Big Smiles

Creativity for Elevated Care

Over the past few years, I’ve created hundreds of dental websites for clients across the United States and Australia. Elevating the care journey for patients across a wide age range is most often the goal. Like game packaging that states its intended ages as 1-100, many dental clients want to appeal to everyone. However, one key player tends to make the vast majority of dental decision-making for the family unit.

I like to capture her attention with trustworthy visual language that assures her…from here on out, let us take care of your family’s health for you.

Ascend Dental Case Study

Ascend Dental came to us with a multi-practice conglomerate and an intention to continue to acquire practices. To seamlessly rebrand all their new locations under their existing umbrella, we were challenged to design a website to use as a “skin” to be applied to all of their practices’ sites. This required careful consideration to account for content, color, and branding changes. The final product was a heavy-lifting design that worked for 10+ sites.

When designing their corporate site, we used that same language. Art directing the illustration for this project was part of what made that language resonate warmly.

For more theme skins, ask me about my portfolio of customizable stock themes!

Provincetown Dental Case Study

Provincetown came to us with a desire for a website that spoke in a strong and defined brand voice. For our clients, I design two home page designs in their initial design reveal call, and they chose to move forward with one – or alchemize a third by blending elements from the two.

With a client that had this clear of a vision, I enjoy giving them options despite having the visual language be similar.