Rebekah Alexander

Big Smiles

Creativity for Elevated Care

Elevating the care journey for patients across a wide age range was the goal. Like game packaging that states its intended ages as 1-100, Ascend wanted to appeal to everyone. However, one key player tends to make the vast majority of dental decision-making for the family unit.

We wanted to capture her attention with a trustworthy visual language that assured her…from here on out, let us take care of this for you.

Ascend Dental Case Study

Ascend Dental came to us with a multi-practice conglomerate and an intention to continue to acquire practices. To seamlessly rebrand all their new acquisition under the Ascend Dental umbrella, we were challenged to design a website to use as a “skin” to be applied to all of their practices’ sites. This required careful consideration to account for content, color, and branding changes. The final product was a design that worked for 10+ sites.

When designing their corporate site, we used that same visual identity to make it clear all of the sites were related, although the practices themselves very unique. Art directing the illustration for this project was part of what enabled such cohesion.

For more theme skins, ask me about my portfolio of customizable stock themes!

Provincetown Dental Case Study

Provincetown came to us with a desire for a website that spoke in a strong and defined brand voice. For our clients, I design two home page designs in their initial design reveal call, and they chose to move forward with one – or alchemize a third by blending elements from the two.

With a client that had this clear of a vision, I enjoy giving them options despite having the visual language be similar.